Webinar Archive

Check out our upcoming webinars!

Generating Insights Through Immersion with Hard to Reach Populations

Posted by: Michaela Gascon on 9/15/2016

Have you ever had difficulty capturing feedback from your target population? This webinar will explore the role of online ethnography in creating a mutually beneficial research experience for both you and your target audience. KJT Group has experience conducting online ethnographies over the past eight years with a range of hard to reach populations. Join us to learn when this unique methodology can be used to answer critical business objectives.


Read Full Post

Tags: KJT Group | Online Ethnography | Qualitative

Ethnographic Techniques for Obtaining Deep Customer Insights: Comparing Insights Garnered Online and In-person

Posted by: Lynn Clement, Michaela Gascon on 11/12/2015

Learn how online ethnography combines traditional qualitative immersion with various projective techniques to fully explore consumer behavior. In comparison to in-person ethnography, online ethnography provides many advantages including convenience, the ability to study consumers, patients or caregivers for a longer period of time, and the anonymity of the online environment which encourages free expression and eliminates potential bias from face-to-face interaction.


Read Full Post

Tags: Market Research | Qualitative

Generating Insights Through Immersion with Hard to Reach Populations

Posted by: Michaela Gascon, Amy Allen on 8/27/2015

Have you ever had difficulty capturing feedback from your target population? This webinar will explore the role of online ethnography in creating a mutually beneficial research experience for both you and your target audience. KJT Group has experience conducting online ethnographies over the past eight years with a range of hard to reach populations. Join us to learn when this unique methodology can be used to answer critical business objectives.


Read Full Post

Tags: Market Research | Qualitative

Ethnographic Techniques for Obtaining Deep Customer Insights: Comparing Insights Garnered Online and In-person

Posted by: Lynn Clement, Michaela Gascon on 6/11/2015

Learn how online ethnography combines traditional qualitative immersion with various projective techniques to fully explore consumer behavior. In comparison to in-person ethnography, online ethnography provides many advantages including convenience, the ability to study consumers, patients or caregivers for a longer period of time, and the anonymity of the online environment which encourages free expression and eliminates potential bias from face-to-face interaction.


Read Full Post

Tags: Market Research | Qualitative