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Leveraging Market Research to Optimize New Product and Service Development

Posted by: Dan Wasserman on 1/28/2016

New product and new service development is critical to the long-term success of any business. From idea generation to promotion/marketing, having evidence to support business decisions is imperative. In this webinar, we will provide an overview of KJT Group’s approach to identifying opportunities, strategy development, tactical testing and opportunity optimization. This webinar is designed to provide an overview of various techniques for you to consider using in the new product and service development process. We will present two case studies showing you how we have addressed the needs of businesses like yours.


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Tags: New Product Development | KJT Group