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Global market research often hinges on the belief that cultures are comparable to one another. However, considering that some cultures are more individualist, and some more collectivist, one can imagine the deleterious effects of this line of thinking. In this post, I explain how people across the the individualism-collectivism dimension process information, particularly scaled questions, and how you can better account for these differences in your next global market research study.
Hi there, Global Marketer! I hear you’ve decided to conduct market research to inform the launch of your exciting new medical device – that’s great! Properly-designed research can produce insights which will optimize your launch. As you begin to plan the research, one of the most important things you’ll have to decide is which countries to include in this effort. Here, I’ll outline a list of questions to ask yourself as you make this critical decision.
The GDPR comes into effect on May 25th. Unsure what the GDPR is? Interested to know what KJT Group has done to ensure compliance? Read the full post!