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Shifts in models of healthcare delivery from evidence-based approaches to patient-centered approaches have highlighted the need for increased attention on the smaller populations of heterogeneous healthcare markets. Consequently, the number of specialized products being developed is growing and manufacturers’ market research needs, from a patient population perspective, are becoming narrower. As the relevant population sizes for research studies decreases so do sample sizes and we are forced, as market research professionals, to reevaluate our quantitative survey design and analytical methods to ensure robust data capture and analysis. This webinar will focus on how we can rethink traditional approaches on both ends (design and analysis) in order to meet these challenging objectives while still providing detailed and actionable insights. There will be high level discussion of approaches to survey design, tradeoffs in methodologies, and detailed discussion of concrete examples throughout.
Market research is an essential component of business strategy, and can provide a competitive advantage when used to improve decision-making. Though research budgets are shrinking, the need for informed decision making persists. Thus, market researchers are facing a challenge of doing more with less. In this webinar, we will showcase several approaches to help researchers maximize budgets such as: online ethnography, conducting meta-analysis, as well as using Strategic Learning Sessions as a replacement for traditional focus groups.
Our job often includes collecting evidence to answer a particular business question using survey or interview data. Several types of bias are inherent in market research studies. In order to minimize their negative impact, we must first know what they are. In this webinar, we will examine common biases from market research studies and discuss techniques for preventing and correcting. Minimizing these biases ensures data are informative so you can be confident in results and recommendations.
As the US healthcare delivery system shifts toward applying “population based” approaches to care, it is very important for market researchers to understand the fundamental principles of epidemiology. The field of epidemiology, which lies at the heart of population health, offers techniques and definitions that can be used to generate insights for market landscape studies, new product development, and commercialization efforts. In this webinar, we will define what epidemiology is and give a high-level overview of some principles and techniques that can be used in market research. We will also review the basics of observational study designs.
There is wide variation in the relevance and usability of insights generated from conjoint analysis. In this webinar, we’ll briefly review the basic ideas of conjoint analysis and then cover several best practices that are essential for getting true value from conjoint analysis.
The use of non-physician providers is likely to continue to expand and play an increasingly critical role in the US healthcare delivery system which is focused on improving access, improving patient satisfaction and reducing overall costs. In this webinar, we will focus on physician assistants (PAs) and nurse practitioners (NPs) and their roles within primary care, specialty care, hospitals and post-acute care settings. We will highlight implications for conducting research among PAs and NPs.