Webinar Archive

Check out our upcoming webinars!

Six Degrees of Segmentation

Posted by: Michelle Soto, Craig Radley on 9/21/2017

The primary goal of segmentation is to help you achieve a sustainable competitive advantage through better understanding of customers and markets. There are many approaches to segmentation but which one is right for you? You have the results but now what? During this webinar, we will:

  • Discuss different types of segmentation studies and when to use each one, with case studies and examples
  • Cover best practices from project initiation to implementation to bring the segments to life and socialize them throughout your organization
  • Introduce our proprietary web-based tool, SegmentThis, that allows us to seamlessly integrate your segmentation into your sales database

Our goal is to work collaboratively to optimize your return on investment and make your segmentation a success!


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Tags: KJT Group | Market Research | Segmentation

Standing Out in a Crowded, Quickly Evolving Environment: Roadmap to Publication

Posted by: Lynn Clement, Rebecca Hahn on 7/20/2017

With increased competition among the ever growing and crowded healthcare marketplace, there is an emergent need for pharmaceutical companies to stand out and be seen as thought leaders within therapeutic areas and/or healthcare systems. Conducting market research studies for peer reviewed publication or public release is one way for companies to be viewed as thought leaders or influence HCP decision-making. But this type of research requires a special expertise. At KJT Group, we have conducted dozens of client-sponsored studies that have been published in peer-reviewed journals. In this webinar we will share our experiences and best practices as a step-by-step roadmap.


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Tags: Market Research | KJT Group | Public Release

Healthcare Reform

Posted by: Kenneth Tomaszewski on 1/26/2017

President Elect Trump has made seven points of expected reform once he takes office (donaldjtrump.com/positions/healthcare-reform). These are summarized as: 1) repeal the Affordable Care Act, aka “Obamacare,” 2) allow cross-state health insurance sales, 3) allow full tax deductions for health insurance premiums, 4) broaden Health Savings Account (HSA) permissibility and protections, 5) require health service provider price transparency, 6) block-grant Medicaid to states, and 7) remove barriers to pharmaceutical market entrants. This webinar will review these seven points, with a particular focus on numbers 1, 5 and 7, and provide high level expected market research impact for the pharmaceutical, medical device and insurance markets.


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Tags: Healthcare Reform | KJT Group

Healthcare Pricing Research: Considerations and Techniques

Posted by: Marite Talbergs, Jessica Spilman on 11/4/2016

Pricing is often called an art rather than a science. However, it is important to understand prospective buyers’ and influencers’ price perceptions and how price perceptions impact willingness to buy. This seminar explores various techniques that can be used to examine (and even simulate) market reaction to price.


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Tags: KJT Group | Pricing

Generating Insights Through Immersion with Hard to Reach Populations

Posted by: Michaela Gascon on 9/15/2016

Have you ever had difficulty capturing feedback from your target population? This webinar will explore the role of online ethnography in creating a mutually beneficial research experience for both you and your target audience. KJT Group has experience conducting online ethnographies over the past eight years with a range of hard to reach populations. Join us to learn when this unique methodology can be used to answer critical business objectives.


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Tags: KJT Group | Online Ethnography | Qualitative

Healthcare Reform and the Presidential Election

Posted by: Tom Richardson on 6/30/2016

Join us for this special edition healthcare reform update where we will focus on the Presidential election and how both candidate’s view on healthcare reform could impact patients, payers, providers, and the pharmaceutical and medical device industries. We will also explore specific implications for market researchers related to these changes.


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Tags: Healthcare Reform | KJT Group