In the healthcare industry, marketing and insights professionals have a lot riding on accurate preference measurement prior to product launch; however, the dynamics of this industry continue to shift with increased complexity in decision-making. It is no longer sufficient to measure physician preferences independent of patient and payer perspectives or to measure product benefits without specifying associated outcomes (clinical, economic or other). Join KJT Group's founder and CEO, Ken Tomaszewski, and Senior Analytics Director, Chris Claeys, as they discuss the progression we’re seeing in the healthcare industry with respect to preference focused market research studies. They will specifically address changes in both the types of problems being addressed and the methods being used to address them.
Making business decisions is a tough as ever. As a brand, there are many things out of your control, but the one thing that is in your control is the process. The process, or the steps we take to solve the problems that face us, is always there. If we follow a well-designed process, we end up with better outcomes. At KJT Group, actionable insights is our product. We develop them through our Insight Assurance Process. Join us on June 6th, where we will talk more about how we embody Insight by Design, its origins in design thinking, and explain how similar processes and principles have been used in other industries to improve outcomes.
Customer segmentations are an ambitious undertaking for any organization. They involve a wide range of stakeholders and require effective cross-functional collaboration to maximize ROI. Yet, with so much riding on a successful implementation, many segmentations fall short during the implementation phase. In this webinar, we will discuss top strategies for effectively planning your segmentation execution, involving and conciliating various stakeholders, rolling out your segments to the organization, and categorizing your customer targets.
Market Dynamics Management, or MDM, provides a comprehensive, closed-loop framework for quantifying and managing a brand’s competitive performance. This research and analytic method provides actionable insights by systematically assessing and prioritizing actions across the entire marketing and sales processes. Whether through a tracking system or overall market assessment, if you are in a position to streamline and optimize the marketing and sales process, then this webinar is one you should not miss! Join our company CEO and President, Kenneth Tomaszewski, and President of Global Research, Lynn Clement, as they provide an overview of this approach.
Although ACA repeal did not happen in 2017, the repeal of the individual mandate through the December tax bill has important implications for individual insurance markets, federal subsidies and risk pools. We will provide an overview of where health care reform stands as of January 2018, implications for the health services market, as well as provide findings on health care reform from the past two waves of the Light Source poll.
With increased formation of health systems and networks, the Affordable Care Act, and shrinking budgets, manufacturers are navigating increasingly complex and varied purchase decision processes within healthcare delivery facilities. This webinar will shed light on how products and services are evaluated, and we will share methodological considerations when conducting market research among purchasers, influencers, and users.