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President Elect Trump has made seven points of expected reform once he takes office (donaldjtrump.com/positions/healthcare-reform). These are summarized as: 1) repeal the Affordable Care Act, aka “Obamacare,” 2) allow cross-state health insurance sales, 3) allow full tax deductions for health insurance premiums, 4) broaden Health Savings Account (HSA) permissibility and protections, 5) require health service provider price transparency, 6) block-grant Medicaid to states, and 7) remove barriers to pharmaceutical market entrants. This webinar will review these seven points, with a particular focus on numbers 1, 5 and 7, and provide high level expected market research impact for the pharmaceutical, medical device and insurance markets.
Pricing is often called an art rather than a science. However, it is important to understand prospective buyers’ and influencers’ price perceptions and how price perceptions impact willingness to buy. This seminar explores various techniques that can be used to examine (and even simulate) market reaction to price.
Have you ever had difficulty capturing feedback from your target population? This webinar will explore the role of online ethnography in creating a mutually beneficial research experience for both you and your target audience. KJT Group has experience conducting online ethnographies over the past eight years with a range of hard to reach populations. Join us to learn when this unique methodology can be used to answer critical business objectives.
Join us for this special edition healthcare reform update where we will focus on the Presidential election and how both candidate’s view on healthcare reform could impact patients, payers, providers, and the pharmaceutical and medical device industries. We will also explore specific implications for market researchers related to these changes.
A brief introduction to design thinking: a powerful set of problem-solving principles that diverse people can apply to a wide range of problems. In this webinar, we’ll cover the basic principles of design thinking, provide an example showing how designers apply these principles to a specific problem, and show how design thinking applied to insight creation leads to greater insight and a better “insight experience.”
New product and new service development is critical to the long-term success of any business. From idea generation to promotion/marketing, having evidence to support business decisions is imperative. In this webinar, we will provide an overview of KJT Group’s approach to identifying opportunities, strategy development, tactical testing and opportunity optimization. This webinar is designed to provide an overview of various techniques for you to consider using in the new product and service development process. We will present two case studies showing you how we have addressed the needs of businesses like yours.