Webinar Archive

Check out our upcoming webinars!

Measuring Preference, Not Your Grandad’s Conjoint Design!

Posted by: Ken Tomaszewski, Chris Claeys on 7/18/2018

In the healthcare industry, marketing and insights professionals have a lot riding on accurate preference measurement prior to product launch; however, the dynamics of this industry continue to shift with increased complexity in decision-making. It is no longer sufficient to measure physician preferences independent of patient and payer perspectives or to measure product benefits without specifying associated outcomes (clinical, economic or other). Join KJT Group's founder and CEO, Ken Tomaszewski, and Senior Analytics Director, Chris Claeys, as they discuss the progression we’re seeing in the healthcare industry with respect to preference focused market research studies. They will specifically address changes in both the types of problems being addressed and the methods being used to address them.


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Tags: KJT Group | Healthcare | Conjoint

Are You Getting All You Can From Conjoint Studies?

Posted by: Chris Claeys on 3/17/2016

There is wide variation in the relevance and usability of insights generated from conjoint analysis. In this webinar, we’ll briefly review the basic ideas of conjoint analysis and then cover several best practices that are essential for getting true value from conjoint analysis.


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Tags: Conjoint | Quantitative | Market Research

Are You Getting All You Can From Conjoint Studies?

Posted by: Chris Claeys, Michaela Gascon on 9/24/2015

There is wide variation in the relevance and usability of insights generated from conjoint analysis. In this webinar, we’ll briefly review the basic ideas of conjoint analysis and then cover several best practices that are essential for getting true value from conjoint analysis.


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Tags: Conjoint | Market Research

Transforming New Product Development Using Market Research Techniques

Posted by: Michaela Gascon, Dan Wasserman on 9/10/2015

It’s easy to understand that new products must meet customer needs to be successful. Identifying unmet needs is often the first step in determining what products should be developed. As a next step, it is imperative to prioritize which product attributes will ultimately lead to adoption. In this webinar, we will demonstrate the use of discrete choice modeling to optimize clinical trial design by prioritizing which aspects of product attributes are most impactful to customers. We will present two case studies showing how choice-based conjoint techniques can be used in both pharmaceutical and medical device markets.


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Tags: Conjoint | Market Research | Quantitative

How Low Can We Go: Making Meaningful Inferences from Small Samples

Posted by: Michaela Gascon, Jessica Spilman on 7/13/2015

The advent of online research, in particular, online panels, promised to make very large samples affordable. Alas—while online panels have driven down CPI, small samples are commonplace, especially for B2B and healthcare research. In this webinar we share the results of an experiment we conducted to explore the impact of small samples on our ability to make inferences that guide decision-making. We show what happens to the stability of a discrete choice model as sample size decreases from about 400 to as low as 25, and we show how applying Bayes’ rule can help us make better decisions using data from small samples.


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Tags: Market Research | Quantitative | Conjoint