President Elect Trump has made seven points of expected reform once he takes office (donaldjtrump.com/positions/healthcare-reform). These are summarized as: 1) repeal the Affordable Care Act, aka “Obamacare,” 2) allow cross-state health insurance sales, 3) allow full tax deductions for health insurance premiums, 4) broaden Health Savings Account (HSA) permissibility and protections, 5) require health service provider price transparency, 6) block-grant Medicaid to states, and 7) remove barriers to pharmaceutical market entrants. This webinar will review these seven points, with a particular focus on numbers 1, 5 and 7, and provide high level expected market research impact for the pharmaceutical, medical device and insurance markets.
Pricing is often called an art rather than a science. However, it is important to understand prospective buyers’ and influencers’ price perceptions and how price perceptions impact willingness to buy. This seminar explores various techniques that can be used to examine (and even simulate) market reaction to price.
Have you ever had difficulty capturing feedback from your target population? This webinar will explore the role of online ethnography in creating a mutually beneficial research experience for both you and your target audience. KJT Group has experience conducting online ethnographies over the past eight years with a range of hard to reach populations. Join us to learn when this unique methodology can be used to answer critical business objectives.
Market research is an essential component of business strategy, and can provide a competitive advantage when used to improve decision-making. Though research budgets are shrinking, the need for informed decision making persists. Thus, market researchers are facing a challenge of doing more with less. In this webinar, we will showcase several approaches to help researchers maximize budgets such as: online ethnography, conducting meta-analysis, as well as using Strategic Learning Sessions as a replacement for traditional focus groups.
Join us for this special edition healthcare reform update where we will focus on the Presidential election and how both candidate’s view on healthcare reform could impact patients, payers, providers, and the pharmaceutical and medical device industries. We will also explore specific implications for market researchers related to these changes.
Our job often includes collecting evidence to answer a particular business question using survey or interview data. Several types of bias are inherent in market research studies. In order to minimize their negative impact, we must first know what they are. In this webinar, we will examine common biases from market research studies and discuss techniques for preventing and correcting. Minimizing these biases ensures data are informative so you can be confident in results and recommendations.