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Market research is an essential component of business strategy, and can provide a competitive advantage when used to improve decision-making. Though research budgets are shrinking, the need for informed decision making persists. Thus, market researchers are facing a challenge of doing more with less. In this webinar, we will showcase several approaches to help researchers maximize budgets such as: online ethnography, conducting meta-analysis, as well as using Strategic Learning Sessions as a replacement for traditional focus groups.
Join us for this special edition healthcare reform update where we will focus on the Presidential election and how both candidate’s view on healthcare reform could impact patients, payers, providers, and the pharmaceutical and medical device industries. We will also explore specific implications for market researchers related to these changes.
Our job often includes collecting evidence to answer a particular business question using survey or interview data. Several types of bias are inherent in market research studies. In order to minimize their negative impact, we must first know what they are. In this webinar, we will examine common biases from market research studies and discuss techniques for preventing and correcting. Minimizing these biases ensures data are informative so you can be confident in results and recommendations.
A brief introduction to design thinking: a powerful set of problem-solving principles that diverse people can apply to a wide range of problems. In this webinar, we’ll cover the basic principles of design thinking, provide an example showing how designers apply these principles to a specific problem, and show how design thinking applied to insight creation leads to greater insight and a better “insight experience.”
As the US healthcare delivery system shifts toward applying “population based” approaches to care, it is very important for market researchers to understand the fundamental principles of epidemiology. The field of epidemiology, which lies at the heart of population health, offers techniques and definitions that can be used to generate insights for market landscape studies, new product development, and commercialization efforts. In this webinar, we will define what epidemiology is and give a high-level overview of some principles and techniques that can be used in market research. We will also review the basics of observational study designs.
Join us for this quarterly update where we discuss the ever changing US healthcare delivery and reimbursement system. We will examine issues impacting providers, patients, payers and health systems. We will report on the migration from fee for service to value based payment mechanisms and progress toward developing population health and coordinated care delivery models.