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Saving precious time and money, producing a better and safer end product, improving the speed and success of the approval process–including end user research early in the development of medical device can have a huge impact. In this webinar, we will introduce the standards involved in the approval process from an end user research point of view, expand upon why you should be integrating end user research early in the process, and discuss how you can collect the necessary evidence.
In Part II of this two part series will examine the shift toward population based health, prevention and the continued emphasis on chronic disease management. We will examine how policy and institutional level changes are affecting the delivery of care in the US and how this impacts marketing strategy and market research.
In Part I of this two part series we will review major components of the ACA and related healthcare reform initiatives from the payer, system, provider and patient perspectives. Topics such as ACO’s, Patient Centered Medical Homes and resulting consolidation within the health care provider system will be addressed. We will discuss how these changes impact marketing strategy and market researchers.
KJT Group’s recent INSIIGHT (Independent National Survey of Insight Infrastructures Guiding Health-sciences Transformation) Study included over 120 respondents from 80 medical device/pharma and biotech companies. The main objective of the research was to characterize the current state of their “insight infrastructures” across the four organizational domains (Strategy, Structure, People and Process) in order to identify challenges and opportunities for improvement within the healthcare market research industry. In this webinar we will explore the findings of this study and the key insights gleaned from the research.
While the term “Voice of the Customer” is not new, from its inception the varied application from a research and implementation perspective has been fraught with issues. While something is usually better than nothing; that is not the case when we conduct misleading and biased studies. In this webinar we will focus on the fundamentals of VOC as well as the increasing importance of getting this right in the current, highly cost-sensitive environment.
In light of the changes in healthcare reform, healthcare systems and providers are being ever more conscious of managing patient flow in efforts to improve efficiency and their bottom line. It is increasingly important for pharmaceutical and device manufacturers to understand patient flow in order to identify opportunities for improvement that can be addressed by new technologies and pharmacotherapeutics. One approach to understanding these complex systems is through job mapping to fully elucidate the process and identify where gaps and unmet needs exist. In this webinar we will describe our approach to this research including advantages, drawbacks and analytic techniques used to identify the highest opportunities. A case study will be used to demonstrate this research methodology.