Blog

What Do You Mean You’re “Not Sure”?: A Semantic Argument

Posted by: Julia Maier on 6/19/2018

Published by Quirk's Media on July 5th, 2018

There are many high stakes considerations when designing questionnaires, such as making sure all business objectives are addressed, the topics covered are useful for developing insights, and that all items will fit into the limited time window respondents are expecting. Because of these, it is easy to miss the potential for miscommunication when writing questions. After all, you know exactly what you mean, right? But do all the respondents?


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Varying Use of Response Scales, Globally

Posted by: Chris Claeys on 6/13/2018

Global market research often hinges on the belief that cultures are comparable to one another. However, considering that some cultures are more individualist, and some more collectivist, one can imagine the deleterious effects of this line of thinking. In this post, I explain how people across the the individualism-collectivism dimension process information, particularly scaled questions, and how you can better account for these differences in your next global market research study.


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Tags: KJT Group | Market Research | Global Research
Related Posts: Spring 2018

Which Countries Should I Sample?

Posted by: Jess Spilman on 5/30/2018

Hi there, Global Marketer! I hear you’ve decided to conduct market research to inform the launch of your exciting new medical device – that’s great! Properly-designed research can produce insights which will optimize your launch. As you begin to plan the research, one of the most important things you’ll have to decide is which countries to include in this effort. Here, I’ll outline a list of questions to ask yourself as you make this critical decision.


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Tags: KJT Group | Market Research | Global Research
Related Posts: Spring 2018

Implementing the GDPR

Posted by: Dan Wasserman on 5/14/2018

The GDPR comes into effect on May 25th. Unsure what the GDPR is? Interested to know what KJT Group has done to ensure compliance? Read the full post!


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Tags: KJT Group | Market Research | Global Research
Related Posts: Spring 2018