- About Us
- Insight by Design
- Knowledge Center
Learn more about KJT Group's capabilities by viewing a video in our library. Click on the YouTube play button to start a video. You can click on the square icon on the video once it starts playing to view the video in full screen mode.
|Insight by Design
Insight by Design is the application of design thinking principles to identify and communicate actionable insights.
|Insight Assurance Process
Insight by Design is the application of design thinking principles to identify and communicate actionable insights. To apply our Insight by Design principles, we employ our Insight Assurance Process for each client engagement.
|Advisory Boards and Strategic Learning Sessions
Professional Advisory Boards are a crucial way for a company to gather expert opinions in today's challenge environment.
Choice-Based Conjoint is a powerful analytic tool that is used to answer critical business questions related to feature optimization, evaluating pricing and exploring changes in market share.
Correspondence Analysis allows us to provide deep insights into market definition and positioning.
Customer satisfaction research focuses on customers’ perceptions of their purchase experience, providing insight into what drives purchasing behavior.
Forecasting is a quantitative method that projects future sales volume and revenue trends as a function of one or more time dependent variables such as market access, awareness, or receptivity.
Laddering is a systematic technique used to understand the relationship between sets of attributes, consequences, and personal values or goals with their respective decision making habits and behaviors.
|Market Dynamics Management
Market Dynamics Management (MDM) provides a comprehensive, closed-loop framework for quantifying and managing a brand’s competitive performance.
|Competitive Benchmarking System
Competitive benchmarking is a critical step to harnessing the full power of Market Dynamics Management (MDM).
MaxDiff (best-worst scaling) provides critical insight into customer preferences.
|Online Bulletin Boards
Numerous studies have found that remote methods, like telephone or online interviewing, can produce the same results as in-person research. These methods often save time and are more cost effective than traditional in-person approaches.
Online ethnography allows us to modify traditional ethnographic approaches in a highly customizable way.
|Opportunity Potential Analysis
By focusing on customers’ desired outcomes from using a product or service and their current level of satisfaction in achieving those outcomes, Opportunity Potential Analysis provides a clear picture of the best opportunities for innovation.
Market segmentation is a method used to break up a heterogeneous market into smaller homogeneous sets that are maximally different from each other on relevant and actionable metrics.