KJT Group Webinar “Leveraging Secondary Data for Epidemiology Research”
For pharmaceutical and medical device companies launching new offerings, or expanding into less known markets, knowledge is power.
Recorded Webinar: Better Survey Design Through Think Aloud Pretesting
View the webinar here You rely on survey data to build models of consumer behavior, to draw inferences, and to predict response to actions like the introduction of a new product or price change. Do you know that your survey may be the weakest link in this chain?
Free Webinar: Sustainability and the Green Market
Insights into attitudes and behaviors about environmental sustainability The growing ‘green’ market has quickly become an integral part of the consumer landscape.
Free Webinar – Online Ethnography
Ethnographic research continues to be a valuable approach in helping marketers gain a deeper understanding of consumer motivators
Pricing Research for Health Care
Pharmaceutical and medical device companies face some unique challenges with respect to finding the right prices for their offerings. For one thing, “purchase” decisions—whether formulary and prescribing decisions for pharmaceuticals or capital expenditures for imaging equipment—typically involve multiple decision makers or influencers. The competitive landscape for drugs inevitably changes as compounds come off patent, and…
Evidence Based Decision Making for Medical Devices
KJT Group President and CEO, Kenneth J. Tomaszewski, Ph.D., hosts a webinar to provide background on the impending evidence-based shift in medical devices. Hear about actual case studies that have been published to help guide companies towards providing a better value proposition among their constituents. Listen to entire webinar for free HERE.
Introduction to Segment This
KJT Group President and CEO, Kenneth J. Tomaszewski, Ph.D., hosts a webinar introducing Segment This, KJT Group’s own web-based application that seamlessly integrates your attitudinal-based segmentation into your proprietary sales database. Listen to entire webinar for free HERE.
KJT Group Webinar: Online Qualitative Techniques
On October 26th, KJT Group conducted a webinar discussing when online qualitative research is the right methodology to meet your research objectives. The session focused on the advantages of this methodology, and new developments in online qualitative. If you were unable to attend the session, led by Nan Burgess-Whitman, the presentation in its entirety is…
KJT Group Webinar: The Marketing Science of Pricing
On September 28th, KJT Group conducted a webinar discussing how the right market research incorporating behavioral economics and new modeling methods can help you ensure “the price is right” for your product or service. If you were unable to attend the session, led by Dr. David Bakken, the presentation in its entirety is available to…
-
KJT is very accessible and responds quickly to requests.
-Client