Quantitative Methods
- Conjoint Analysis
- Maximum Difference (“Best-Worst”) Scaling
- Perceptual mapping and correspondence analysis
- Predictive modeling and regression analysis
- Clustering Methods
- Factor analysis
- Discriminant analysis and multinomial logistic regression
- Opportunity score analysis
- Perceived value analysis
- Motivational Potential Analysis
- TURF Analysis
Qualitative Methods
- In-person Focus Groups
- In-person Individual Depth Interviews (IDIs)
- Laddering (means-end chain) Interviews
- Online Bulletin Boards
- Online Real-Time Chat
- Online Ethnography
- Think-Aloud Pretesting
Responsive and thoughtful personnel that delivered on timelines and were responsive to our questions.