Education

Generating Actionable Insights for Colleges and Universities

KJT Group executes strategic and tactical research programs in the higher education sector.  Our research offerings span both quantitative and qualitative inquiry and are tailored to meet your needs and provide actionable, data driven strategic guidance to inform decision-making.

• Brand Positioning – We gather and leverage input from key stakeholders to develop deep insights into your current brand position and those of your competitors. Advanced methodologies are used to identify areas that will maximize the power and potential of your brand in your marketing communications campaigns.
• Development and Donor Relations – We use customized research methods to identify the needs and philanthropic giving potential of your alumni and donors and to inform message creation most likely to stimulate engagement. Insights gained allow you to focus your development efforts on those most likely to engage in specific types of giving programs.
• Admissions and Enrollment Management – We design and execute insights-oriented research that allows you to develop evidence-based student recruitment and retention programs. Understanding the key drivers for applying to and enrolling at your institution is essential to maximizing your investment in marketing communications, outreach and student recruitment efforts.

For more information about our offerings and to talk to a Senior Research Consultant, contact:  education@kjtgroup.com