Market Segmentation Defined Download pdf of this article Market segmentation encompasses any and all activities that firms engage in to identify groups of customers within a larger market.
The Quest for Emerging Customer Needs
- About the Author
David specializes in the design and implementation of fact-based solutions in the areas of innovation, pricing, and customer experience for clients in a wide variety of industries including FMCG, automotive, healthcare, technology, and financial services. David is an expert in survey design, a recognized thought leader in marketing research and a frequent presenter at conferences sponsored by ESOMAR, AMA and the Advertising Research Foundation. He is on the editorial review board for Marketing Research and recently served as chair of the program committee for the Advanced Research Techniques Forum. David writes a blog, The Customer Knowledge Advantage, devoted to the practice of turning customer insights into competitive success.
about our blogs
As thought leaders in the market research field our goal is to help our client partners maximize the value of their research. We are also fully committed to advancing the field of marketing science through innovation in research methods.
Author Archives: David Bakken
Driving Consumer Insight with Market Segmentation
March 27, 2012 - David Bakken
0 Comments - Leave a comment!
The Flavour of Insights
November 22, 2011 - David Bakken
You have a marketing problem and use $50,000 to spend on research. How do you decide whether to do qualitative research, quantitative research, or both? Most of us use a few simple heuristics to make this decision, taking into account how much we already know, urgency, and whether we need to project our findings to…
0 Comments - Leave a comment!
ESOMAR Qualitative 2011 Conference
November 21, 2011 - David Bakken
One hundred seventy or so mostly qual researchers and some of their clients convened in Vienna last week for ESOMAR’s annual qualitative research conference. As ESOMAR is becoming the global research organization, the event offered a view into the challenges of conducting qualitative research in different cultures and countries.
0 Comments - Leave a comment!
Visualize IT: Agent-based simulations may help you make better marketing decisions
November 16, 2011 - David Bakken
No doubt you have seen someone wearing the brightly colored, clog- like plastic footwear called Crocs. The story of Crocs is the stuff of which marketing fables are made. Three friends go sailing; one is wearing a pair of funky boat shoes made by a small company in Canada. The three friends decide to launch…
0 Comments - Leave a comment!
The Quest for Emerging Customer Needs
November 16, 2011 - David Bakken
In today’s rapidly changing markets, companies have more impetus than ever to find emerging customer needs that will translate to new profit opportunities. Historically, market research has done a poor job of detecting emerging needs and identifying those profit opportunities. New customer needs originate upstream of the marketplace in changing customer circumstances. Unfortunately,almost all research…
0 Comments - Leave a comment!
KJT Group is an evidence-based consulting firm focused on guiding clients to uncover insights that enhance their strategies and execution.
Copyright © 2012 KJT Group, Inc. 6 East St. Honeoye Falls, NY 14472 Contact Us | Privacy Policy | 888.623.8050