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Since joining KJT Group at its inception, Michaela Gascon, MBA has held various positions from research to finance and operations. Her role focuses on designing and directing research projects that answer complex research objectives for biologics, pharmaceutical, and medical device clients. Michaela believes in harnessing the strengths of both qualitative and quantitative methodologies and works to develop both skill sets with her research team. Michaela facilitates in-person research, moderates telephone in-depth interviews and online bulletin boards, including online ethnographies. Quantitatively, Michaela enjoys designing survey instruments that precisely answer objectives and ensuring reports include actionable insights.
In 2008, Michaela earned her MBA, Market Research concentration, from Rochester Institute of Technology. She earned her bachelor’s degree in Business Administration, from the State University of New York, College at Geneseo.