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Kenneth Tomaszewski, PhD, MS has an extensive market research background. His areas of expertise include discrete choice decision modeling, market share, and loyalty analysis. Much of Ken’s work has focused on the pharmaceutical industry, medical device, and cost-effectiveness (outcomes) research, yet he has experiences across many industries. He works with several research teams focusing on pharmaceutical, medical device, higher education, financial services, sports/entertainment and other research.
At KJT Group, Dr. Tomaszewski is the principal consultant, responsible for most initial design and analytic considerations, both qualitative and quantitative. He also plays the key role for developing training and consultative engagements. After initially joining Harris Interactive in 1996, Ken returned to pursue his doctorate work in 1999, rejoining Harris Interactive in 2003. Ken earned his PhD in Health Services Research and Policy from the University of Rochester School of Medicine. He earned his MS in Public Policy Analysis in 1996, also at the University of Rochester. Since 2001, he has published articles in Neurology, Health Services Research, American Journal of Public Health, and Epilepsy and Behavior.