Social networking sites are used by 69 percent of adults who have online access, and more than 92 percent among those aged 18-29 years (PEW 2012). This activity produces data that can be used for market research purposes. What considerations should a researcher have when gleaning insights from such a vast and ever-growing resource?
A Glimpse into the Future of Radiology: Highlights from the 2012 Radiological Society of North America (RSNA) Conference
It did not take long to recognize some key themes coming out of this year’s RSNA 98th Scientific Assembly and Annual Meeting. With nearly 60,000 attendees and the tagline “Patients First,” a few key themes emerged that are worth sharing. These themes also provide fodder for imaging manufacturers and IT solution providers as they work…
Using “Research on Research” to Improve Market Research Survey Design
Market researchers rely on a variety of ways of obtaining information from respondents who complete online surveys. Some survey methodologies are very similar to each other, attempting to collect the information in different ways. Recently we evaluated two methods of ranking attributes: the drag and drop method compared to numeric entry. We investigated two aspects…
KJT Group Spring Webinar Series Continues Wednesday, May 22nd at Noon EST
Join Ken Tomaszewski, PhD, MS and Tom Richardson, PhD, MBA as they present: “Optimizing Your Insight Infrastructure: Market Research as a Strategic Partner.” In this complementary webinar participants will learn about the “insight infrastructure” and identify tools for assessing pathways to improvement. To read more and register go to Upcoming Webinars
Congratulations AMA Winners!
KJT Group would like to congratulate the American Diabetes Association, Brite Computers, Carestream and all of the other winners at last night’s American Marketing Association’s Rochester Chapter Marketers of the Year Awards Ceremony. KJT Group, Inc. was a proud sponsor of this wonderful celebration of creative and effective marketing campaigns!
Spring Webinar Series Continues
Please join us this Wednesday for the second in a series of 7 webinars. This week, presenter David Bakken, PhD discusses pricing research. To read more and register go to http://kjtgroup.com/upcoming-webinars/.
Market Research
We partner with our clients on market research projects requiring a deep understanding of their business challenges. We use design thinking to create and execute research that provides the evidence and insights needed to answer business questions and inform strategy.
Health Services Research
We leverage our health economics, policy, epidemiology, and statistics experience to deliver Health Economic and Outcomes Research (HEOR) projects. Key areas of expertise include Patient and Clinician reported outcomes, patient chart audits, and comprehensive literature reviews intended for internal use and public release.
Strategic Consulting
Our Consulting efforts focus on helping companies enhance their insight generation infrastructure and processes in order to create and sustain a competitive advantage.