The jury said: “The paper tackles one of the most crucial pain points today providing the industry with a context and a framework to approach the problem / take action.”
The market research industry seems under attack from all quarters. The current turmoil is a symptom of a more fundamental, underlying change in the industry-a change that reflects a shift in the way value is created and delivered. In other words, the industry is at a strategic inflection point. The companies that are first to recognize this underlying change and respond with new business models will be most likely to ride the value shift to future success.
Riding the Value Shift in Market Research: Only the Paranoid Survive
Thursday, December 08, 2011
12:00PM – 1:00PM EST
Presenter: David G. Bakken, Chief Operating Officer – KJT Group, LLC
*ESOMAR Excellence Award for the Best Paper*
About the Presenter
Dr. David Bakken has been helping companies develop market insights for more than 20 years as a market research consultant. He is recognized for bringing new approaches such as agent-based simulation to the practice of marketing research. David is Chief Operating Officer for KJT Group LLC. He has been a frequent presenter and workshop leader at industry conferences sponsored by ESOMAR, the American Marketing Association, and IIR.
About KJT Group:
KJT Group is a consultative market research firm that specializes in the design and implementation of custom research programs, as well as the strategy development that follows the research.
With diverse backgrounds and long-term expertise, KJT Group teams maximize their talent by working together to bring forward best practices to all projects and client relationships. The highly experienced researchers and consultants at KJT Group provide customized, personal and unique service to clients unmatched by other research companies. We know because our clients tell us.
