Insights into attitudes and behaviors about environmental sustainability
The growing ‘green’ market has quickly become an integral part of the consumer landscape. Global, political and social issues shape this landscape and keep it in constant flux. Through this growth and change, corporate sustainability has morphed from a PR tool into a business necessity. Gaining measurable insights into the varying attitudes and behaviors of constituents is a critical part of the process.
Please join KJT Group President and CEO, Kenneth J. Tomaszewski, Ph.D., for a webinar on Friday, June 3, 2011 at noon EDT to unveil EcoFractions. EcoFractions is a proprietary, attitudinal-based predictive algorithm based on a large nationally representative sample. It is a powerful new marketing tool that will help businesses gain a deeper understanding of the sustainability market.
The webinar will be an informative tutorial on the Green and Sustainability markets, with a specific focus on market segmentation approaches and the new EcoFractions tool. The discussion will feature results from a recent national study about environmental stewardship, as well as examples of how market segmentation can help businesses effectively target important customer segments in the green marketplace.
To download and listen to this webinar, click HERE.
